ZAPA TAG Privacy Statement

ZAPA is committed to protecting your personal information when you are using ZAPA services. This Privacy Statement relates to our use of any personal information you provide to us through ZAPA websites.

In order to provide you with the full range of ZAPA services, we are sometimes required to collect information about you.

This privacy statement explains the following:

1. 1.  what information ZAPA may collect about you;
2. 2.  how ZAPA will use information we collect about you;
3. 3.  when ZAPA may use your details to contact you;
4. 4.  whether ZAPA will disclose your details to anyone else;
5. 5.  your choices regarding the personal information you have provided to us;
6. 6.  the use of cookies on ZAPA websites and how you can reject these cookies.

As set out above, ZAPA is committed to safeguarding your personal information. Whenever you provide such information, we are legally obliged to use your information in line with all laws concerning the protection of personal information, including the Data Protection Act 1988 and the Data Protection (amendment) Act 2003 (these laws are referred to collectively in this Privacy Statement as the "data protection laws").

Wherever our websites contain links to other websites owned and operated by third parties, they will have their own privacy and cookie policies and we urge you to review them. They will govern the use of personal information submitted by you or collected by cookies whilst visiting these websites. We do not accept any responsibility or liability for the privacy practices of such third party websites and your use of such websites is at your own risk.

When you sign up to a ZAPA website, including registering a tag or for news alerts, we may ask for personal information about you. This can consist of information such as your name, email address, postal address, telephone or mobile number or date of birth.

By entering your details in the fields requested, you enable ZAPA to provide you with the ZAPA TAG services you select.

ZAPA also uses cookies and collects IP addresses (an IP address is a number that can uniquely identify a specific computer or other network device on the internet). We use analysis software to look at IP addresses and cookies for the purpose of enhancing your user experience. This information is not used to develop a personal profile of you and the log files are regularly archived and purged.

We also use your IP address to determine whether you are accessing the services from the Republic of Ireland or not. If not, we may re-direct you to an international version of the ZAPA TAG site.

ZAPA will use your personal information for a number of purposes including the following:

- for "administration purposes". ZAPA may contact you for reasons related to the service you have signed up for, e.g. to provide you with password reminders or to notify you that a particular service has been suspended for maintenance;

- to provide you with the ZAPA TAG service including loyalty, prepaid and offer services, including assigning an identity to a ZAPA TAG during the registration process and to protect and safe guard the contents of a ZAPA TAG in the event of loss or damage;

- to provide rewards and offers to you for the merchant schemes to which you have subscribed

- to personalise messages from ZAPA to you, for example if we know you are in Dublin and that a new ZAPA merchant has signed up, we may present this information to you;

- we may process the data you have given us or that we collect from your usage of your ZAPA TAG in order to pass relevant messages to you;

- we may send you regular newsletter communications or alerts about ZAPA marketing activity that you have subscribed to, from which you can unsubscribe at any time;

- ZAPA may send you customer service messages which are specific to your account, such as your balance;

- IP addresses are used to identify the location of users, the number of visits from different countries and also to block disruptive use;

- and to analyse and improve the services offered on ZAPA TAG websites e.g. to provide you with the most user-friendly navigation experience.

Where ZAPA proposes using your personal information for any other uses we will ensure that we notify you first. You will also be given the opportunity to withhold or withdraw your consent for your use other than as listed above.

ZAPA may contact you:

1. in relation to the functioning of any service you have signed up for in order to ensure that ZAPA can deliver the services to you;

2. where you have opted to receive further correspondence;

3. in relation to any contribution you have made to ZAPA TAG, e.g. nominate a ZAPA merchant;

4. to invite you to participate in surveys about ZAPA services (participation is always voluntary);

5. and for marketing purposes where you have specifically agreed to this.

ZAPA may from time to time contact you for marketing purposes or to promote new services to you. However we will never send you emails requesting you to confirm account information to us by return email or by directing you to a web site.

ZAPA Technology provides the ZAPA TAG service on behalf of selected merchants. In order to provide you with the ZAPA TAG service you subscribe to these merchants will have access to your tag account details. Your personal detail however will not be supplied to parties outside of this relationship.

We will keep your information confidential except where disclosure is required or permitted by law (for example to government bodies and law enforcement agencies) or for offensive or inappropriate behaviour.

If you are under 16 years of age and do not understand the information set out in this Privacy Statement, please ask a responsible adult to explain it to you before you enter your details.

3.1 Right of Access

Under section 4 of the Acts you have the right to be given a copy of the personal data we hold on file for you. If you wish to receive a copy of this information please contact us in writing at the address below, outlining your request. In your letter please include details of your full name, a contact address and your ZAPA TAG number. A photocopy of your passport or drivers licence should also be enclosed to prove your identity. Please also include a cheque for €6.35 made payable to ZAPA Technology Limited to cover the cost of administering your enquiry.

Under section 6 of the Acts, you have a right to have your personal data corrected, if inaccurate, or erased. To have your personal information corrected or deleted please send a registered letter, to the address below, detailing your request. There is no fee for this service.

Letters, including identification and payment, if required, should be sent by registered post to:

The Data Protection Officer
ZAPA Technology Limited
The Grange
Stillorgan Road
Blackrock
Co. Dublin

All Right of Access, Rectification and Erasure enquiries will be replied to within 40 calendar days of receipt.

4.1 What is a cookie?

A cookie is a small amount of data, which often includes a unique identifier that is sent to your computer or mobile phone (referred to here as a "device") browser from a website's computer and is stored on your device's hard drive. Each website can send its own cookie to your browser if your browser's preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other sites. Many sites do this whenever a user visits their website in order to track online traffic flows.

Cookies record information about your online preferences and allow us to tailor the websites to your interests. Users have the opportunity to set their devices to accept all cookies, to notify them when a cookie is issued, or not to receive cookies at any time. The last of these means that certain personalised services cannot then be provided to that user and accordingly you may not be able to take full advantage of all of ZAPA TAG features. Each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences.

During the course of any visit to ZAPA’s web sites, the pages you see, along with a cookie, are downloaded to your device. Many websites do this, because cookies enable website publishers to do useful things like find out whether the device (and probably its user) has visited the website before. This is done on a repeat visit by checking to see, and finding, the cookie left there on the last visit.

Information supplied by cookies can help us to analyse the profile of our visitors and help us to provide you with a better user experience. For example, if on a previous visit you went directly to our ‘Logon to ZAPA’ pages, we might find this out from your cookie and direct you straight to your logon page on subsequent visits.

This privacy statement may be updated from time to time so you may wish to check it each time you submit personal information to any ZAPA website. The date of the most recent revisions will appear on this page.

Dublin, December 2009.