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ZAPA TAG Loyalty goes live in Tuam, Co. Galway.
The citizens of an entire town – Tuam in Co. Galway, Ireland - have become leaders in next generation consumer loyalty technology as the vast majority of Tuam retailers join together to implement Zapa Technology’s unique electronic loyalty card scheme.
Customers in Tuam now simply tap their phone at a terminal beside the cash register to avail of discounts, special offers and other loyalty schemes, ensuring that everyone in the town receives all the loyalty bonuses and rewards to which they are entitled from the town’s retailers.
The system operates using Near Field Communications (NFC) over ordinary mobile phones. Ireland is one of the first countries in Europe to use Near Field Communications technology, and the deployment of the technology in Tuam is one of the largest of its kind in Europe.
The scheme is a ‘win-win’ for both customers and retailers. The beauty of the Zapa Tag is that it’s a ‘one size fits all’ system for Tuam, replacing the numerous loyalty paper and plastic cards that customers currently have.
The Tuam Love Your Town initiative emerged earlier this year when Tuam Chamber of Commerce and Energise Tuam came together to introduce a paper based town loyalty scheme. The use of the Zapa Tag has now automated this scheme and now has the ability to change over time as consumer demands change. The retailers of the town believe the scheme will encourage people to spend locally, especially in the run up to Christmas, as loyalty points will be awarded to shoppers based on their cumulative spend across all the retailers in the town.
Speaking about Zapa’s automation of the ‘Love Your Town’ initiative, Sarah Roarty, Chairperson of Love Your Town said “We’re delighted that Tuam is first in Ireland to adopt this technology in such a universal manner. The ZAPA TAG system is very simple to use and we are confident that the people of Tuam will quickly see the benefits of being assured of getting all their loyalty bonuses all of the time. With so many retailers in Tuam offering the ZAPA TAG we believe this scheme will be a huge success for both retailer and customer alike.”